I strategize and write. I craft and design. I wear things. I run and hike.

The University of Texas at Austin

Helping big ideas wear boots

We partnered with Discovery to Impact, UT’s tech commercialization program, to launch a new era for the brand — spotlighting how the university moves breakthroughs from lab to life. I co-led project strategy, shaping a bold new identity that blends world-changing ambition with a strong sense of place and personality. This foundation evolved into a new website and anthem video, which I helped bring to life in close collaboration with our creative team.

With Artemis Ward // 2024 – 2025.

My Role
Project Strategist

Guided project creative strategy behind the brand launch, site build, video production, and social content development, partnering closely with the UT team
Led development of a comprehensive brand playbook that defined everything from voice to visuals, as well as promotional digital content across UT’s social and email channels
Managed project timelines, ensuring cross-disciplinary teams were aligned and moving forward on schedule

Supported implementation and rollout of brand guidelines, including conducting website Quality Assurance review, across all deliverables
Presented brand strategy and content to client stakeholders

The Buzz

Our team at Artemis Ward transformed Discovery to Impact's brand ecosystem with materials including a centerpiece video, revamped website, and supporting promotional assets. These materials, which launched in April 2025, illustrate UT Austin’s role as the driving force behind the world’s most exciting entrepreneurial ecosystems.

Stuff You Can Click On
The key deliverables from our team’s work include:

Discovery to Impact Website

Discovery to Impact Anthem Video