Nike Basketball

Making culture meet caption


Nike Basketball needed to show up on social with the same energy it brings to the court. At the front line of copywriting and reporting for the account, I helped bring the brand’s voice to life across Instagram and X/Twitter — a combined audience of 17M+ followers.


With Artemis Ward  //  2022 – 2023.



My Role
Copywriter and Reporting Specialist

  • Drafted post copy for major events like NBA All-Star Weekend and LeBron’s all-time scoring record

  • Led daily social listening, monitoring and publishing responses to trending posts about basketball culture and Nike athletes

  • Scripted episodes of original social content series tailored to Nike athletes’ voices and personalities

  • Spearheaded monthly report development, pulling performance data from Datorama and native analytics tools

  • Presented reports and insights to client team, making metrics-backed recommendations to evolve our content strategy

  • Maintained content workflows and feedback using Airtable and Slack to communicate with clients


The Buzz
During Artemis Ward’s five-year partnership with Nike...

  • Accounts received more than 5M new followers
  • Our team produced over 500 original posts which recieved more than 320M impressions  


Stuff You Can Click On

   Shot Clock (scripting)
   LeBron | Wemby | A’ja | Diamond | Phee

   JA 1 Launch
   Instagram | Twitter/X

   NBA All Star Weekend ‘23
    Instagram: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
    Twitter/X:  1 | 2 | 3 | 4 | 5

   WNBA All Star Weekend ‘23
    Instagram: 1 | 2
    Twitter/X: 1 | 2

   Giannis Antetokounmpo China Tour
    Instagram: 1 | 2 | 3 | 4 | 5
    Twitter/X: 1 | 2 | 3 | 4

   City Edition Jerseys ‘23
    Instagram: 1 | 2 | 3 | 4 | 5
    Twitter/X: 1 | 2 | 3 | 4 | 5 | 6
    Twitter/X Poll Tournament: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9

   City Edition Jerseys ‘22

    Twitter/X: 1 | 2 | 3




More Work
with Artemis Ward





ryanmakesthings.net
the district