Oakley Meta
Storytelling at athletes’ speed
Following the success of their lifestyle wearables, Meta decided to take a leap into athletes’ sneakers via their new partnership with Oakley. They needed a content system that could move at the pace of sports culture: capturing and publishing before the clock zeroes while maintaining a high standard for creative fidelity. As the account lead and a “full-stack strategist,” I took charge of a full spectrum of activities, from strategic concepting and ground-level production to the editing and reporting that followed.
With Artemis Ward // 2025 – Present.
My Role
Account Lead
+ Producer, Editor, Reporting Lead
Account Lead
+ Producer, Editor, Reporting Lead
- Direct end-to-end account operations, acting as the primary client point-of-contact and overseeing the full project lifecycle, including contracting, account and project management, creative ideation, production, editing, and reporting
- Lead development of creative concepts for video production, including for live-events and coordinated shoots, and consolidated creative team’s output into a unified vision for each new project
- Source, negotiate with, and direct talent, videographers, and editors for all content, including collaborating with partner talent and production agencies, ensuring timeliness for all elements of the project and maintaining flow of information for all production personnel
- Produce all content as on-the-ground lead at on-location shoots in New York City, Washington D.C., Palo Alto, and San Francisco, maintaining schedules, props, locations, and other logistical details to ensure a streamlined creative vision
- Edit key deliverables, including clip sourcing, editing, color grading, and audio selection to ensure assets matched strategic vision
- Own reporting and analytics for account, developing detailed metrics report for all live pieces of content after each event to inform future productions
- Manage project budget alongside operations lead
- Star in running-centic channel content as needed
The Buzz
During Artemis Ward‘s projects with Oakley Meta...
During Artemis Ward‘s projects with Oakley Meta...
- 150+ pieces of content created across six production sprints
(HSTN Launch/Fanatics Fest, HSTN On-Sale Day, Vanguard Launch/Meta Connect, New York City Marathon Week, Super Bowl LX) - 60M+ views across Instagram, TikTok, and Facebook channels
- 450K+ total engagements
- 5 new channels launched (Instagram, TikTok, Facebook, Threads, YouTube)
- 24 hour (or less) shoot-to-feed turnaround time at live events
Stuff You Can Click On
Produced by meSuper Bowl LX + Spring ‘26
- “What’s My Heart Rate?” Running Montage
- Messages Sent from My Glasses - Round 1
- Messages I Sent from My Glasses - Round 2
- Split Screen Training Run - Round 1
- Split Screen Training Run - Round 2
- Marathon Signs Photography
- Product Photography
Vanguard Launch (Meta Connect 2025)
- Beat the Battery - Hour 1
- Beat the Battery - Hour 2
- Beat the Battery - Hour 3
- Beat the Battery - Hour 4
- Beat the Battery - Hour 5
- Diplo Meets Vanguard
- Diplo - Bullet Time
- Diplo - Take a Photo
- Strava Trend
- Hold and Scroll
- Follow the Leader - Round 1
- Follow the Leader - Round 2
- BMX Meets Vanguard
- Wheel Whip Transition
- Meta Connect Exit
- Meta Connect 2025 Teaser: Golf
HSTN Launch (Fanatics Fest) + On Sale Day
Produced and edited by me
Starring me!
- Which Colorway Are You Getting?
- Diplo’s Run Club POV (My POV)
- HSTN Unboxing (Hands + POV :)
- Questions You Can Ask Your Glasses
- Vanguard: Your Questions Answered
- Fanatics Fest Activity Montage
More Work
with Artemis Ward
More Work
with Artemis Ward