Oakley Meta
Launching the wearable future
In 2023, Meta introduced two game-changing technologies: their Ray-Ban Meta smart glasses and Meta Quest 3 mixed reality headset. The brand needed a global social strategy that introduced the products, built trust, and showed how they fit into daily life — not just the future. Across the product launches and beyond, I guided strategy, content, and production that turned complex features into social-first stories.
With Artemis Ward // 2025 – Present.
My Role
Account Lead
+ Producer, Editor, Reporting Lead
Account Lead
+ Producer, Editor, Reporting Lead
- TKTK
- TKTK
The Buzz
During Artemis Ward‘s projects with Meta...
During Artemis Ward‘s projects with Meta...
- TKTK
- TKTK
- TKTK
Stuff You Can Click On
Produced by me New York City Marathon Week
- “What’s My Heart Rate?” Running Montage
- Messages Sent from My Glasses - Round 1
- Messages I Sent from My Glasses - Round 2
- Split Screen Training Run - Round 1
- Split Screen Training Run - Round 2
Vanguard Launch (Meta Connect 2025)
- Beat the Battery - Hour 1
- Beat the Battery - Hour 2
- Beat the Battery - Hour 3
- Beat the Battery - Hour 4
- Beat the Battery - Hour 5
- Diplo Meets Vanguard
- Diplo - Bullet Time
- Diplo - Take a Photo
- Strava Trend
- Hold and Scroll
- Follow the Leader - Round 1
- Follow the Leader - Round 2
- BMX Meets Vanguard
- Wheel Whip Transition
- Meta Connect Exit
- Meta Connect 2025 Teaser: Golf
HSTN Launch (Fanatics Fest) + On Sale Day
Produced and edited by me
Starring me!
- Which Colorway Are You Getting?
- Diplo’s Run Club POV (My POV)
- HSTN Unboxing (Hands + POV :)
- Questions You Can Ask Your Glasses
- Vanguard: Your Questions Answered
- Fanatics Fest Activity Montage
More Work
with Artemis Ward
More Work
with Artemis Ward