Meta

Launching the wearable future


In 2023, Meta introduced two game-changing technologies: their Ray-Ban Meta smart glasses and Meta Quest 3 mixed reality headset. The brand needed a global social strategy that introduced the products, built trust, and showed how they fit into daily life — not just the future. Across the product launches and beyond, I guided strategy, content, and production that turned complex features into social-first stories.

With Artemis Ward  //  2023 – Present.


My Role

Ray-Ban Meta
Project Strategy Lead
  • Developed overarching strategies and playbook for product launch, brand social presence, and new YouTube and TikTok channel launches
  • Managed end-to-end content rollout, including client pitch, planning, review, feedback, delivery, and posting
  • Facilitated production of and starred in channel content
  • Owned client comms, content calendars, and cross-agency collaboration
  • Represented agency onsite at Meta Connect 2023, coordinating day-of content and posting directly from the brand account alongside our client
  • Co-led an in-person workshop with teams from the U.S., U.K., Canada, and Italy to align on long-term strategy

Meta Quest
Project Strategist
  • Concepted, built, and deployed Meta Quest’s 2023-24 holiday gifting campaign on social
  • Developed content pillars, briefs, captions, and ideas across Mixed Reality and Gifting themes
  • Managed influencer briefing and content reviews to ensure content matched both creator and brand voice
  • Collaborated with external production partners to produce and scale video content
  • Facilitated production of and starred in channel content

   ↳ Meta Quest x PUMA: The World’s Smallest Gym
   Project Strategy Lead
  • Spearheaded social content rollout — including planning, reviews, edits, and deployment — for the World’s Smallest Gym, a social-first fitness activation and brand parnership in Berlin
  • Collaborated with influencer agency to secure and brief German talent that matched brand voice
  • Managed international comms to ensure content launched smoothly across time zones



The Buzz
During Artemis Ward‘s projects with Meta...

  • Ray-Ban Meta’s Instagram channel following grew 545% in 6 months
  • Ray-Ban Meta received 155M+ video views across its Instagram, TikTok, and YouTube channels
  • Meta Quest received over 35K social engagements in H1 2024 and a 30% lift in headset sales in Q1 2024


Stuff You Can Click On

   Starring me!

   Other Ray-Ban Meta content I worked on

   The World’s Smallest Gym
   Other Quest Content I worked on


More Work
with Artemis Ward





ryanmakesthings.net
the district